February 25, 2010 10:29 by Adrian

Hey boys and gals!

             How's the long festive holidays? I hope all those celebrating and those enjoying the long holiday break had an amazing and wonderful time catching up with family and friends.. 

             This article, I'll like to bring up some of the product photography work that Ardent did towards the end of last year. Its for Krespy Kreme and the first 3 drink photos can still be seen on the menus of Krespy Kreme. The client wanted a simple shot (no fancy angles or background) for them to incorporate it into their existing designs. So you'd guess that my job is pretty much simple.. erm.. and you'd be wrong..

             There are different packages for our product photography and this is usually the 'economy package' which most companies look for. In the basic package, the lighting is rather broad and not precise. The more expensive packages, we'll be employ the use of light snoops to control in high degree of precision to create a visual delicacy.. ever seen those advertising photos depicting watches? Lighting it is a real good challenge and takes a lot of patience and experience to pull of such a feat.. 

              But that's not what we are providing unfortunately this time around. Even then, lighting transparent plastic cups isn' t as easy as it seems. The trick is to get light in such a way that it brings out the color and contrast of both the Krespy Kreme logo and the color of the drink itself.  In addition to that, we have to get the light to create a light gradient from the right to the left (creating a 3d effect feel rather than it just being flat light, which is just too amatuerish) 

So I present you the actual shots taken (not the final version adopted by Krespy Kreme).

We @ Ardent are very passionate in our work, so much so that we want to be proud of the work we do. In saying that, these photos that are now being used on their menus, due to its sharpness, color and contrast, you'll be able to see the drinks in clear definition even from a distance. In addition to that, the cool condensation on the side of the cups creates the cool and thirst quenching sensation that promotes the drink itself.

Well that's the purpose for our photos, to help our clients market and sell their products.

  

The photo is what many would find in other coffee shops.. the problem I notice is to get sufficient contrast to highlight the white kreme.. i mean Cream.. The usual standard for photos of this nature, the whip cream are exposed properly but the logo of the cup and its contents are rendered too dark


January 6, 2010 12:24 by Adrian

Hey everyone!

         In the last few months of 2009, Ardent has been working closely with our good friend Ben Ng, founder of Fluid Alchemy. We decided to work together due to our love and passion for the things we do, Ben for his love and passion of mixology and of course ours for our love and passion for photography. With this, Ardent will be an extension of Basic Management in providing photography related services, complimenting their existing mixology related services.

         With this partnership, we've forged new ties with Robinsons, Monin and Krespy Kreme as our corporate clients and moving towards 2010, we @ Ardent look forward in strengthening our relationships with them as well as forging new relationships through our dedication to quality, professionalism and above all, passion for what we do best. All in an extremely competitive price! .. had to put that in Cool

           Our new logo inconjunction with our partnership will look like the one below.

          We @ Ardent would like to take this opportunity to personally thank our corporate clients Wee Sien, Edwin, Keith, Timothy, and Zetty our partner in crime, Ben, our friends over at YS, Zaffery and his wife Lillian and their staff Ms Then and Kent, our wedding clients as well and last but not least our friends and families for their support and faith in us and I hope that all of you would kindly extend that through years to come as well. Cool

           Lets all enter 2010 and make it one helluva great year! all the best!

Cheers,

Adrian Y.


December 18, 2009 02:34 by Adrian

Hey!

        Its a week before Christmas.. hope everyone's geared up for the Christmas festive cheers! In the mean time, lets continue with some introduction on Product photography.. 

         For Ardent, we have a wide range of product photography, not in terms of what we take but rather on the number of lights used and the number of set up used as well..  as everything bores down to effort and time taken for each shot.. so a menu shot can be said the basic product photography package that we provide while a shot like below, is more of a higher end.. 

          The photo below again isn't the final product.. frankly I don't think I've ever published the final product due to respects to the client as the photos are still being used by them.. 

           Anyway, let me leave you with the higher end product photography that we @ Ardent take.. and when compared to the one much earlier, its obvious that here @ Ardent, we give you the value for the amount that we charge.. also thanks to our perfectionist nature, it helps being stubborn in ensuring only the best our client gets..

            Till the next time..  

Cheers,

Adrian Y. 

 


December 16, 2009 11:07 by Adrian

Hey everyone!

           This article is about product photography.. the photo below is not the final photo but rather just one helluva delicious cup of coffee that became my 'model' to test the lighting.. and which found its way into this article..  

            As the saying goes, a painting is worth a thousand words.. so can a product photo, make or break your marketing in terms of increase sales.. I can't stress it hard enough that a good product photo (obviously taken by a professional such as Ardent.. ahem ahem.. )  brings out the best of the product and draws people to buy.. 

           Anyway, I'll write more about this soon.. and in the mean time I'll leave you with this tantalizing cup of coffee..  yeah I drank it a bit.. Cool 

Cheers,

Adrian Y. 


November 13, 2009 02:34 by Adrian

Hey everyone!

          Its that time of year where the big dude from the melting North Pole comes to visit with tons of goodies for good kids all over the world... which means that if you don't get a visit, means that you've not been thaaaaat good to qualify..  Cool

           So in the mean time while you guys do your last minute good stuffs, Robinsons are launching their Christmas collection 2009 later tonight at 6.30pm. We @ Ardent are really honored to be invited back to cover this event. Thanks Robinsons and we look forward in covering the event with the quality and dedication that makes Ardent a brand to rely on. 

           See all of you guys and lovely ladies tonight! 

Cheers,

Adrian Y.          


October 13, 2009 04:07 by Adrian

Hey everyone!

          How's everyone doing? hope all is good and well..  Last week Wednesday 7th Oct, TheStar, Metro section published the article on the Robinsons 2nd Year Anniversary which Ardent was a part of. Below is the scanned article.  

High Resolution version download here (857.83 kb) 

The same photos are reproduced below..  

 
        Best looking models? yeah they sure are.. and even had to go back stage .. 

 
          It was all in a good days work. Catch you guys soon.
 
Cheers,
Adrian Y. 

September 28, 2009 10:16 by Adrian

Hey everyone!

          Ok, as promised, the photo gallery of this event is up on Ardent's portfolio site, you can click here or the manual non flash version here. All you need to do is click Events -> Robinsons 2nd Anniversary and you are set.   

          There are 88 photos under that collection, hope you guys enjoy it as much as we did taking it. Have a great week ahead! 

Cheers,

Adrian Y. 


September 23, 2009 10:39 by Adrian

Hey everyone!

        Hope everyone had a great Raya break. Just a short update, Robinsons have updated their site to include the photos from their 2nd Year Anniversary that was taken by us. Click here to view. I'll hopefully find some time to transfer the photos to Ardent's portfolio gallery this week as some of the images aren't perfectly compressed (images provided to Robinsons are much larger hence a need to compress the images to make life easier for web viewing).

        Stay tuned! 

Cheers,

Adrian Y.