December 1, 2009 17:00 by Adrian

Hey guys and gals!

            Whao, Nov and Dec is one hectic period for us here at Ardent.. This is what I consider as 'Happy' problems, as it helps expand and promote Ardent's quality photography out to the rest of Malaysia. It Christmas time and Robinsons had their Christmas Launch in early Nov and here are a quick run through of a sample of photos. The rest can be viewed in Robinson's website here

             The photo below is to give the viewer the feel of a large crowd eagerly awaiting for the opening of the Christmas Launch event. With the sea of heads flowing towards the Robinsons sign as well as the Christmas tree on the left of the photo, brings together a few key words, Christmas, large crowd and Robinsons..  Every photo we take is purposely crafted to give a message to the viewer.

Below is another interpretation of the same message as above..   

 

The photo below is just to illustrate the length of the queue that stretches to quite a distance towards the other end of The Gardens Mid Valley. 

And the shutters are raised and the crowed comes in. Key things, people coming in, people holding gift bags and staff giving gift bags.. 

Of course the flow of crowd entering Robinsons along with the necessary Christmas deco that signifies the event..  

2 models posing, wearing Sorella designed outfits.. What's she holding there? 

Yeah ok.. the photo below is meant to provide some clarity on the card she's holding..  that's all.. honest..

Trust me..  

 

Then of course, Christmas won't be complete without carolers right..  

And who can miss Santa? A one helluva photo taken when everyone's giving Santa their UOB credit card.. I guess that's one way to make sure you are on Santa's Good List..  Typical Malaysian.. Hey Santa, boleh settle? Cool 

Photos of Santa reading some children stories to .. well.. children of course.. Smile 

And of course the fashion show.. The same gal I've met during Robinson's 2nd Year Anniversary.. she's such an angel, never fail to pose for me.. Anyway, finally got the chance to say hello and gave her my name card.. for friendship purposes.. trust me.. Cool 

Some other photos from the fashion show.. 

The models of the fashion show taking a group photo..  

Some of the other fellas with cameras taking their fill of the models around them..  seriously, you can have the best equipment ever which will all comes to nothing if you start taking photos with such 'style' or more precisely lack of...  aiyo uncle, style la sikit.. Cool this uncle looks like a peeping tom la.. 

Ah.. there's also a string quartet..  

The shot below, taken at 200mm, 1/50s..  its all in the timing.. Cool

So how do one send a message of a musical instrument playing a particular type of music? well, the shot below does illustrate that perfectly...  

 
        Of course.. the ever so beloved MC, Ms Hannah Tan in a purple dinasour barnie dress, posing alongside two winners with their Robinsons gift vouchers.. 
 
         So there it is.. this is what we do here @ Ardent.. we strive to give you the most natural photos without sacrificing any color or feel towards the image.. 
         
         Anyway, I hope to have more time to update this blog, hope all of you extend us some patience as we juggle between work, work and work.. Cool Have a great week forward...
 
Cheers,
Adrian Y.  

November 13, 2009 02:34 by Adrian

Hey everyone!

          Its that time of year where the big dude from the melting North Pole comes to visit with tons of goodies for good kids all over the world... which means that if you don't get a visit, means that you've not been thaaaaat good to qualify..  Cool

           So in the mean time while you guys do your last minute good stuffs, Robinsons are launching their Christmas collection 2009 later tonight at 6.30pm. We @ Ardent are really honored to be invited back to cover this event. Thanks Robinsons and we look forward in covering the event with the quality and dedication that makes Ardent a brand to rely on. 

           See all of you guys and lovely ladies tonight! 

Cheers,

Adrian Y.          


October 13, 2009 04:07 by Adrian

Hey everyone!

          How's everyone doing? hope all is good and well..  Last week Wednesday 7th Oct, TheStar, Metro section published the article on the Robinsons 2nd Year Anniversary which Ardent was a part of. Below is the scanned article.  

High Resolution version download here (857.83 kb) 

The same photos are reproduced below..  

 
        Best looking models? yeah they sure are.. and even had to go back stage .. 

 
          It was all in a good days work. Catch you guys soon.
 
Cheers,
Adrian Y. 

September 28, 2009 10:16 by Adrian

Hey everyone!

          Ok, as promised, the photo gallery of this event is up on Ardent's portfolio site, you can click here or the manual non flash version here. All you need to do is click Events -> Robinsons 2nd Anniversary and you are set.   

          There are 88 photos under that collection, hope you guys enjoy it as much as we did taking it. Have a great week ahead! 

Cheers,

Adrian Y. 


September 23, 2009 10:39 by Adrian

Hey everyone!

        Hope everyone had a great Raya break. Just a short update, Robinsons have updated their site to include the photos from their 2nd Year Anniversary that was taken by us. Click here to view. I'll hopefully find some time to transfer the photos to Ardent's portfolio gallery this week as some of the images aren't perfectly compressed (images provided to Robinsons are much larger hence a need to compress the images to make life easier for web viewing).

        Stay tuned! 

Cheers,

Adrian Y. 


September 15, 2009 04:16 by Adrian

Hey guys and gals!

          As in my previous post, on the 10th of September 2009, Robinsons @ The Gardens Mid Valley celebrated their 2nd Anniversary and of course, they employed Ardent's photography services to capture the essence of the event. 

          I would like to start of by thanking Robinsons for sharing their precious event with us. I hope that Ardent can extend our photography services for many many events to come.

          The photos are actually up but its on Ardent's private gallery and not in the public portfolio for the time being. It'll be transfered after a week so do check back for it. Of course it won't consist of the entire collection but a subset of it.    

          Below are just some preview photos of the event. As you see, we @ Ardent don't just take images, we tell stories with it. With that in mind, each photo needs to have an art direction to express the mood of the different stages of the event. 

          First we start of with the entrance of the pre-event preparation area. Its of course a private area (one of the perks of being the official photographer Cool, its part of the job to go behind the scenes). 

    There was a large window that brought in huge amounts of sunlight. Great for the Shu Uemura make up artists but to  photographers. Its tricky, very tricky. But then again, its part and parcle of the job, so no whining on Ardent's part there. I wanted a picture of the make up process and wanted to use the sun light as the primary light. With that vision in mind, the below image was taken. The sunlight hits the side of her face but not overly done until you can't distinctively see the outlines of her face. Of course I timed it right when the person at the back with the black shirt was standing right behind her. This shirt gave the necessary contrast especially on that sun lit area.  A studio shoot would have been even more perfect but this is taken as is, so a lot of it bores down to luck as no matter how skillful you are as a photographer, without that 'moment', it means for nothing. 

To capture the essence of the moment and couple that with Ardent's ability to take natural, balanced and creative images,  you'll get a shot like below. The shot below shows the calm and relaxed atmosphere during the pre-event stage, a model waiting for her hair to be done (notice those hair clips) quietly using the idle time to read a book and mixing it with a bit of Ardent magicical lighting and angle, further brings out the subject. The shot below was taken with the 105mm Nikkor f/2.8 lens.

Coming to the next image, I wanted an image that showcases the size of Robinsons (spanning 3 floors) and the crowd lining up to go in. 

The image below is what visual tension is all about, horizontal lines at the background gives way to vertical and diagonal lines on the paper bag.  

The crowd on that day was immensely long, stretching from Robinsons main entrance right close to reaching Isetan on the other end. The problem in taking a photo of the end of this long queue is that it serves no connection to Robinsons. Yes, you'll see a long queue but for what? such picture on its own serves little but was also taken as per client's request to take a picture at the end of the queue. The client is always right, right?.. RIGHT! 

Anyway, I'd prefer taking a shot like below. The sea of heads all looking towards Robinsons, all blurred except for the Robinsons signage, taken in portriat form, gives a natural flow into the image. 

Ah.. and of course part of my job is to take close up of the models. These models are modeling the handbags and assesories hence I took this half body shot that showcases just that. Nothing spectacular but this gal here had one of the sweetest smiles of all the models that day and of course she smiled at me all the time, which gets her 1 gold star .. Cool 

    And of course, the Fashion Show.. 

Below is the shot of the finale, where all the models take their final post up the platform.  

The fashion show was hosted by Marion Caunter with the top 4 model contestant from a local reality show, gracing the catwalk. Below are the top 4 model contestant having their photos taken. 

        That's about it for this round. Will try to find time to post more later.  

Cheers,

Adrian & Jacky 


September 9, 2009 13:34 by Adrian

Hey guys and gals!

              Tomorrow is Robinsons 2nd year aniversary @ The Gardens Mid Valley from 6.30pm to 10.30pm.. Ardent has been engaged to handle this event so if you are there, do say Hi.. Do check out their website here and their previous event photos here

  

 
 
       Its going to be damn happening event filled with games, activities, fashion shows and a few really hot VIP guests. Cool  Stay tuned ya! 
 
Cheers,
Adrian Y.  

August 24, 2009 06:14 by Adrian

Hey everyone!

          Posting up another opening for Twins Sport now in Kajang..  Here are some of the snippets of what was taken.. the rest of this portfolio is already up and running on our porfolio site..  

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Now the picture below is one took one helluva dedication my part as I had to brave the loud firecracking sounds while I patiently wait to squeeze a shot as the shot taken below.. I wanted to project the firecracker in action type of photo and thus with the sparks flying around emphasise the effect.. 

 

Actually, this shot was meant to provide an intimiate view of the details of the lion's head.. and of course the nice reflection which includes me in the centre.. Cool 

Later, we had some VIP guest national shuttlers Lee Wan Wah, Chan Chong Ming and Chew Choon Eng having 2 friendly matches with one partnering former world No 5 doubles champion and co-owner of Twins Sport Kajang..

Photography as I've said many times before is all in the timing..  the shot below was taken with one single shot and not in any burst machine gun mode.. Even with the shot below, there will be a split second in which Lee Wan Wah slows greatly in mid air while awaiting the shuttle to reach the critical smashing zone.. and in this time is which the shot below was taken..

Do remember not to use any flash photography as it is very distracting to the players and of course unprofessional..  

The shot below is taken with a f/2.8, 125msec @ 14mm with an ISO of 1600 .. This is unfortunately the max that it can go unless I opt for a D3 and I can push one further stop thanks to its ISO3200 and probably get the shot when Lee Wan Wah makes that critical contact with the shuttle... To be honest, I doubt even with a 250msec shutter speed is possible, these national players use their rackets like whips, maybe 500msec.. anything slower will just be a blur.. 

So the shot below is what the best can be done short of being in a Studio set up..  

         That's all for now, feel free to browse the portfolio section for some of our other events that we covered.. I'll post more up when I get the time.. 

Cheers,

Adrian Y.