April 5, 2010 05:50 by Adrian

Hey guys and gals!

 

          Whao, its been a while since I've manage to find the time to update this blog.. apologies apologies, the start of 2010 has left much to be desired.. But much on that later on, anyway the Sepang F1 has just been concluded yesterday.. Congrats to Vettel and Webber from RedBull in winning 1st and 2nd place.. in the hot hot Sunday, heck its just such an endurance circuit... not only for the drivers but for the spectators too.. 

          I had first hand experience when I decided to check out the practice runs.. here's the photos.. 

         Yeah.. its blazingly hot!

        For those who's new to Sepang, this is what greets you after the gates of Sepang.. Only to see this which is as far as the eye can see.. So yeah bring tons of sunblock and water.. anyway get ready to pay RM5 for coke, RM 20 for a burget or RM20 for a few sticks of satay.. 

Below's the view from the grandstand overlooking of the starting grid overseeing the pits..

 

Another view from the other side ..

Yeah.. this is the view using the 18-200mm f/3.5-5.6 Nikkor lens.. as close as you get with this from that range..

So we decided to walk to the final hair pin at the end of the straight.. which the photo below is at the farthest end.. 

Ah, Micheal Shumy's pit crew of the Mercedes GP Petronas Formula 1 Team..

Took some shelter from the heat at close to the end of the grandstand.. 

Anyway, I decided to do some panning techniques.. Below are some of the shots taken right after the hairpin turn while the car is just about to accelerate for the final straight.. Taken at 200mm @ 1/20s

The above shot was shot as is, below is the crop.. 

Granted that the sunlight is glazing those shiny surfaces.. anyway more panning shots..

 

These are also at 200mm but focused at the other side of the circuit.. the camera and car are within similar heights which helps ensure sharpness.. and of course close up panning is much more difficult.. 

Below's the view of the end of the grandstand.. 

Ah a parting shot of Micheal Shumy finishing his test laps.. 

   Ah.. going back you'll see the KLIA control tower as the backdrop of this huge and extremely loud Sepang F1 circuit..  That's the end of my trip.. there are plenty of other backlog entries that I've to find time publish so yeah, hope that you guys be patient and wish us all the best for 2010..  More soon..

Cheers,

Adrian Y.


February 25, 2010 10:29 by Adrian

Hey boys and gals!

             How's the long festive holidays? I hope all those celebrating and those enjoying the long holiday break had an amazing and wonderful time catching up with family and friends.. 

             This article, I'll like to bring up some of the product photography work that Ardent did towards the end of last year. Its for Krespy Kreme and the first 3 drink photos can still be seen on the menus of Krespy Kreme. The client wanted a simple shot (no fancy angles or background) for them to incorporate it into their existing designs. So you'd guess that my job is pretty much simple.. erm.. and you'd be wrong..

             There are different packages for our product photography and this is usually the 'economy package' which most companies look for. In the basic package, the lighting is rather broad and not precise. The more expensive packages, we'll be employ the use of light snoops to control in high degree of precision to create a visual delicacy.. ever seen those advertising photos depicting watches? Lighting it is a real good challenge and takes a lot of patience and experience to pull of such a feat.. 

              But that's not what we are providing unfortunately this time around. Even then, lighting transparent plastic cups isn' t as easy as it seems. The trick is to get light in such a way that it brings out the color and contrast of both the Krespy Kreme logo and the color of the drink itself.  In addition to that, we have to get the light to create a light gradient from the right to the left (creating a 3d effect feel rather than it just being flat light, which is just too amatuerish) 

So I present you the actual shots taken (not the final version adopted by Krespy Kreme).

We @ Ardent are very passionate in our work, so much so that we want to be proud of the work we do. In saying that, these photos that are now being used on their menus, due to its sharpness, color and contrast, you'll be able to see the drinks in clear definition even from a distance. In addition to that, the cool condensation on the side of the cups creates the cool and thirst quenching sensation that promotes the drink itself.

Well that's the purpose for our photos, to help our clients market and sell their products.

  

The photo is what many would find in other coffee shops.. the problem I notice is to get sufficient contrast to highlight the white kreme.. i mean Cream.. The usual standard for photos of this nature, the whip cream are exposed properly but the logo of the cup and its contents are rendered too dark


February 15, 2010 15:48 by Adrian

Hey everyone!

         We @ Ardent would like to wish all of our chinese friends a Happy Chinese New Year! May this year of the Tiger bring tons of good fortune, prosperity and good health. 

         In taking advantage of the festive holidays, Ardent is taking a short break and will be back in a few days or so. Its the only time of year that we do take a break for family sake and who are we without the support from our beloved friends and family right? Cool

         So in staying with tradition we @ Ardent are off celebrating with friends and family and not forgetting the ang pows and the mini gambling dens at our relatives place..  

         We'll be back soon ya! till then, drive safe and enjoy the festive holidays.

Cheers,

Adrian & Jacky


February 5, 2010 06:08 by Adrian

Hey everyone!

           How's the start of 2010 been for you? We @ Ardent has been pretty busy with a few house keeping and projects going on.. need to gear things up for the rest of the year, as well as for the upcoming Tiger Chinese New Year rowr! 

           Well, everyone of course aspects good things in 2010 and in following with conventional wisdom of good things, here we present a new club to join the Changkat Bukit Bintang street called Elixir.. and with that lets have a tour..

These images depict the bar area which is situated at the center of the club.. at the end consists of a dance floor and DJ console which will be shown further down this article.. Notice the furnishings and designs right up to ceiling designs..

And also the lighting changes as it slowly progresses later into the night to fit into the mood.. 

The above image is taken from the opposite angle, showing the entrance.. 

A close up look at the bar area..

The private areas.. oh I so love the Dita Von Teese photo.. More about her here.. 

This is another private area..

The view of both private sofa areas.. 

Ah.. and the VVIP area..  next to the DJ console and dance floor.. oval shaped.. 

The above is the dance floor and standing area..

The principle mixologist from Russia.. a real talented and cool dude.. 

Below are some of the free style artistic shots of the place..

Taken with Ardent's favorite lens.. the AF-S 105 F2.8 Micro Nikkor.. with the depth of field precisely focused (notice the area where you can see the intricate detail of the cloth weave) .. this is actually taken from a larger image below.. 

The larger image, you can't see the fine details of the weave.. that's why photos look great while printed in 4R or viewed small but when enlarged to A3 or larger like bunting sizes for advertising shoots, any mistake on focus will be easily seen.. 

 

The above shot is another example of precise depth of field.. when executed with such precision, one can create artistic images out of something seemingly boring object.. 

The above is taken without the use of photoshop to artificially create the depth of field blurness around the bottle object.. Frankly, its easy for professionals like us to see such modifications..  Ultimately if the photo is done right, there is no need to manipulate the image (tweaking to enhance for color, contrast, brightness is deemed acceptable, as even photo labs have to tweak the images to suit their printing machines capabilities) .. the client paid for photographers, not graphic designers.. 

The above image is actually perfect with one minor flaw.. to remove the ashtray that is blocking the reflection of the glass.. well as you can see, we @ Ardent are still humans after all.. tho its hard to spot.. and honest as well! Cool

Ah.. some VSOA.. not VSOP..

If you zoom in closer, the focus is exactly on the lip of the bottle.. with everything else slowly bluring away hence making your focus go straight to the pouring of the VSOA.. 

And at last.. the view of Elixir's entrance from Changkat Bukit Bintang.. 

         I hope to have more time to post up some of the projects completed so far so stay tuned!

Cheers,

Adrian Y.


January 6, 2010 12:24 by Adrian

Hey everyone!

         In the last few months of 2009, Ardent has been working closely with our good friend Ben Ng, founder of Fluid Alchemy. We decided to work together due to our love and passion for the things we do, Ben for his love and passion of mixology and of course ours for our love and passion for photography. With this, Ardent will be an extension of Basic Management in providing photography related services, complimenting their existing mixology related services.

         With this partnership, we've forged new ties with Robinsons, Monin and Krespy Kreme as our corporate clients and moving towards 2010, we @ Ardent look forward in strengthening our relationships with them as well as forging new relationships through our dedication to quality, professionalism and above all, passion for what we do best. All in an extremely competitive price! .. had to put that in Cool

           Our new logo inconjunction with our partnership will look like the one below.

          We @ Ardent would like to take this opportunity to personally thank our corporate clients Wee Sien, Edwin, Keith, Timothy, and Zetty our partner in crime, Ben, our friends over at YS, Zaffery and his wife Lillian and their staff Ms Then and Kent, our wedding clients as well and last but not least our friends and families for their support and faith in us and I hope that all of you would kindly extend that through years to come as well. Cool

           Lets all enter 2010 and make it one helluva great year! all the best!

Cheers,

Adrian Y.


January 4, 2010 04:19 by Adrian

Hey everyone!

          Whao, its been 1 year already? damn that's quick.. I hope everyone had a helluva great time sending 2009 back to the history books and ushering the new 2010 year.. yep.. 2 years before the Mayan's end of the world prediction of 2012.. Well, end of the world or not, its always good to live life today, appreciate those around you and give it your best..

          We had planned in celebrating the new year in Library @ The Curve .. unfortunately our reservation which was originally to be on the 2nd floor open air deck area was given away to a larger crowd, the manager was kind enough to place me at another table near to  the live band (kudos to Nick! thanks a lot bro! greatly appreciate it) .. sound system is not bad, didn't feel deaf as the speakers was placed high above..  good band as well .. the photo of the band.. (didn't take much as the place was extremely crowded and moving around with my equipment seems too hazardous amid all the intoxicated or semi-intoxicated folks around..

The view from my table towards the entrance of the Library.. the light is blue due to the spot light and the slight haze is due to the .... yep smokers..  its a full house!

Anyway, we didn't stayed too long as we intended to take the fireworks (which I missed last year..) so we moved of to our secondary location.. a good photographer does his homework.. a better than good photographer does the same plus a backup plan.. Cool The shot below is taken on our way to our 2ndary location just infront of Cineleisure @ Mutiara Damansara.. its packed with people sitting on the pavement and people selling things from packet drinks to Pak Cu's famous guava to those snow sprays..

      So at below are the series of fireworks that was taken.. one was towards The Curve.. and another is towards 1 Utama.. this year around, The Curve's fireworks dwarfs the 1Utama's fireworks in terms of sheer size but 1 Utama's fireworks has a bit more variety..

         Originally, I'd wanted to have Ikano / IKEA building to be the background of the fireworks but this time around, the fireworks display was much further in towards Kampung Penchala.. Well, we go where the action is...

I so love the fireworks shot below.. looks like a hibiscus.. minus the stigma..

The one below also looks really cool..

The shot below reminds me of an exotic lilly flower..

I know that the below shot isn't nice, but was placed here to show how large some of the fireworks actually are..

Below shot was the fireworks opening from The Curve..

Okay.. now for the show from 1 Utama's side..

Yep.. they have fireworks that comes from the ground up as well..

Looks like a palm tree doesn't it?

This fireworks is kinda cool.. the reason for the design is due to the parachute..

This is close to the finale.. the final shot is just like an atomic bomb detonating.. which isn't much to see, just one bright light..

So that's the year 2010..  both shows lasted for 10 minutes and was spectacular.. That's it for now.. Happy New Year everyone! have a great 2010!

Cheers,

Adrian Y.


December 31, 2009 11:41 by Adrian

Hey everyone!

             Yes, its the last day of 2009.. so what are we up to these past few days? well.. first of all.. its time to chill back after a long year.. so its off to Haagen Dazs ...  just some photos before this delicious treat was devoured.. 

 

Of course, even a simple photo, getting the focus and depth of field correct, is a 2nd nature..  as the photo below, we want the viewer to look at the ice-cream while the strawberry, although delicious, is slightly off focus to not let it steal the limelight from the awesomeness of haagen dazs.. yum..  Cool

 

And what's at The Curve @ Mutiara Damansara? well.. there are tons of Christmas deco.. but so far Pavilion deco's top again in Ardent's chart (if we ever had one) of best Christmas Deco for shopping malls..  

 

Yeah those on top are mistletoes .. and no, it doesn't mean more of them means you'll get more kisses or larger ones get you erm.. to the next base.. nice try.. 

  

So here's the latest place to visit when you are @ The Curve.. The Library.. believe it or not, there are actual books here for rent.. tho its been said that this is the noisiest library on the planet.. and boy.. I can't refute that..  

Above is the photo inside The Library.. there is an outside area as well as the next photo below will partially show..  The time I went there, it was the Semi Finals of the Digi Got Talent contest.. first prize.. RM30k .. 4 talents with 2 rounds to show their stuff.. voted by the patrons of The Library..  So far I can say, the dance troupe should win.. and I so wish that they had Simon Cowell as one of the judges .. 

One of the female judges went 'Oh everyone said I sound like Paula.. but' then continued bringing more of Paula like compliments that doesn't give the contestants any idea on how to up their game.. the judges is just such a let down..  Yell

 

Just some artistic shot...  

 

And yes.. The Library has a wide range of beers and booze.. seriously, you can get all the good stuffs here..  Smile

Ah.. Hoegaarden beer.. a simple shot, using the AF-S Micro Nikkor 105mm f/2.8 at 1/6sec, hand held..  oh yeah.. while being partially drunk..   now that's SKILL! 

    That's all for now.. will post more photos of our new year celebration in the days to come.. Have one helluva send of for 2009 and welcoming 2010 in superb fashion.. Catch all of you guys and gals next year! Happy New Year!

Cheers,

Adrian Y. 


December 25, 2009 04:42 by Adrian

Hey guys and gals!

        Jacky and myself would love to wish all of our clients, our friends, our brother and sister in arms and of course our families a wonderful an awesome Merry Christmas 2009.. 

        Just a short announcement, apparently this site's comment section hasn't been working and I've taken the opportunity to upgrade the blog's core engine to BlogEngine 1.5.7 which so far as I've tested it, resolves the problem. So please feel free to drop us a message or any comments, we'd love to hear from you.. 

        As we are winding down the year of 09, there are much to thank and reflect upon on the things that transpired this year.. I'll explain more of what those events that transpired and what we here at Ardent will be moving towards to in 2010 in the coming last few days of 2009. So till then, keep the fires burning, egg nog running.. wines sipping.. as most of us would have an long and I hope to say fruitful year, whatever it is, Christmas is a time for friends and family.. 

        Merry Christmas everyone! Drive safe and have a good one! 

Cheers,

Adrian & Jacky