How's the start of 2010 been for you? We @ Ardent has been pretty busy with a few house keeping and projects going on.. need to gear things up for the rest of the year, as well as for the upcoming Tiger Chinese New Year rowr!
Well, everyone of course aspects good things in 2010 and in following with conventional wisdom of good things, here we present a new club to join the Changkat Bukit Bintang street called Elixir.. and with that lets have a tour..
These images depict the bar area which is situated at the center of the club.. at the end consists of a dance floor and DJ console which will be shown further down this article.. Notice the furnishings and designs right up to ceiling designs..
And also the lighting changes as it slowly progresses later into the night to fit into the mood..
The above image is taken from the opposite angle, showing the entrance..
A close up look at the bar area..
The private areas.. oh I so love the Dita Von Teese photo.. More about her here..
This is another private area..
The view of both private sofa areas..
Ah.. and the VVIP area.. next to the DJ console and dance floor.. oval shaped..
The above is the dance floor and standing area..
The principle mixologist from Russia.. a real talented and cool dude..
Below are some of the free style artistic shots of the place..
Taken with Ardent's favorite lens.. the AF-S 105 F2.8 Micro Nikkor.. with the depth of field precisely focused (notice the area where you can see the intricate detail of the cloth weave) .. this is actually taken from a larger image below..
The larger image, you can't see the fine details of the weave.. that's why photos look great while printed in 4R or viewed small but when enlarged to A3 or larger like bunting sizes for advertising shoots, any mistake on focus will be easily seen..
The above shot is another example of precise depth of field.. when executed with such precision, one can create artistic images out of something seemingly boring object..
The above is taken without the use of photoshop to artificially create the depth of field blurness around the bottle object.. Frankly, its easy for professionals like us to see such modifications.. Ultimately if the photo is done right, there is no need to manipulate the image (tweaking to enhance for color, contrast, brightness is deemed acceptable, as even photo labs have to tweak the images to suit their printing machines capabilities) .. the client paid for photographers, not graphic designers..
The above image is actually perfect with one minor flaw.. to remove the ashtray that is blocking the reflection of the glass.. well as you can see, we @ Ardent are still humans after all.. tho its hard to spot.. and honest as well!
Ah.. some VSOA.. not VSOP..
If you zoom in closer, the focus is exactly on the lip of the bottle.. with everything else slowly bluring away hence making your focus go straight to the pouring of the VSOA..
And at last.. the view of Elixir's entrance from Changkat Bukit Bintang..
I hope to have more time to post up some of the projects completed so far so stay tuned!